The recipe for success of my muesli Startup


each time I have the same feeling: excitement to attend an event, happiness to meet new people and enjoy networking and at the same time a little bit nervous to catch the essential of the message. Well…

On tuesday last week I attended the Startup Grind Event in Munich who invited Max Wittrock. Do you know him? yes…. You have it: he is the co-founder of “my muesli”. Sabine Flechet from Startup Grind regularly interviews successful Startup founders or managers to talk about experiences and learnings. This time we were hosted by Burda Bootcamp which bought us pizzas & beers and gave us a short overview of their spirit, very nice! For curious people or for people who want to build a startup, it is a very good investment to be there for an evening!

Max Wittrock my Muesli
Max Wittrock interview by Startup Grind

Max Wittrock is one of the three co-founders of My Muesli startup. Well now they have more than 850 people, so it is a HUGE Startup 🙂 . In spring 2017 Hubertus Bessau and him wrote a book „Machen“ about my muesli Startup and for few days he created an “Entrepreneur Community”. If you ask him “Could anyone become an entrepreneur?”, he answers “Yes, every one. The question is do we need all to be entrepreneur? You have to feel it right!”. About his next steps? He answered something like internationalization for My Muesli is a must but he will see what the first step will be.

Sketchnotes Max Wittrock by Startup Grind
Sketchnotes Max Wittrock by Startup Grind

About my Sketch:

As usual during an event like this interview I take a LOT of notes, visual and words. It looks like a mess because I concentrate on what I hear and at the same time I try to catch as much as I can on my paper…. The day after, I read my notes again and I structure them to find the best way to present them. For an interview I could not transcript all what was said, therefore the sketch notes are just a support, or a summary of what was the most important for me.

Sketchnotes Max Wittrock by Startup Grind
Sketchnotes Max Wittrock by Startup Grind

Max spoke a lot and gave a lot of examples and experiences. I tried to extract the essential of his speech and organize it like a path, like the milestones to follow in a way. I highlight them with another color to create a special effect. I really enjoyed to sketch his interview, he was really human and accessible.

I hope you enjoy my sketchnotes, too. See you soon at another great event!

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